Is Gelato a Men’s or Women’s World?

International Women’s Day is March 8th.

Gelato History started in Italy as a definite men’s realm and creation. Just to mention one: it was the eclectic genius Architect Bernardo Buontalenti from Florence who first created Modern Gelato. In 1500 Buontalenti designed buildings, theaters, gardens and the first refrigerated rooms made of wood and cork. He was also a fine mathematician, but maybe his most interesting invention was modern Gelato. It was made with with ice, salt (to lower the temperature), lemon, sugar, egg, honey, milk and a drop of wine. This creation was meant to be served at the Renaissance Court of Grand Duke Cosimo de’ Medici. So, a man started the Gelato World, but we must add that at the same time, it was Caterina De’ Medici, a woman, who brought gelato to fame. Not so long after this gelato first appearance, she’s the one who offered this amazing dessert at the Court of France as an ultimate gift from the Italian Renaissance. 

The contemporary world of gelato is orchestrated by many talented men and women and certainly appreciated in the feminine world. On this subject, GelatoLove is maybe an interesting example: not only the Company was founded and owned by women since 2014, but it’s also run by a Team made of 70% women. They make gelato, pastries and cakes, help manage the store, design our communication, make espresso and serve our customers. And there’s more… A funny figure about GelatoLove ‘Lovers’ is that 70% of our customers (both online and in person) are actually women.

Do men dislike Gelato? Or is it the women choosing and buying for them? The answer is up to you… We believe Gelato is for everyone!!!

Most of all let us all enjoy (men and women) a Gelato Discount! Paola Richard, founder and majority owner of GelatoLove, invites all genders to celebrate Women’s History Month and International Women’s Day on March 8th.